Rivian CEO apologizes, walks back R1T and R1S price increase for reservation holders


Less than 48 hours after increasing prices Rivian’s admitting it messed up. On Thursday, Rivian CEO RJ Scaringe wrote a letter to the world apologizing. The executive said the company “broke the trust” it worked to build with customers in the way it went about announcing and implementing the price increases. He also said the company would honor…

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